Blog
For more thoughts, observations, and insights on creating content that matters to your audience and earns their trust and business, check out my LinkedIn posts.
Content with valuable information is not thought leadership. Ask these questions to find out if your content goes far enough to earn the trust of your audience.
FAQs are making a comeback because they increase the likelihood of showing up in AI Overviews and answers with the information humans want and need.
New data shows AI loves to cite LinkedIn content in response to user queries. Here's are a few reasons why that's happening and how this aligns with LinkedIn's human-centered experience.
The website and logo have changed a few times since St. Patrick's Day of 2006, but who I am and what I believe have not. I’m proud of that.
Data proves that thought leadership is a strategic marketing discipline that decision makers value, positioning brands as problem solvers worthy of investment.
When all other things are seemingly equal, your story is the one thing that’s completely your own.
And it could cause someone to choose you over competitors.
